An app designed to help remote employees connect and build a sense of community within their company. In a world where remote work is becoming increasingly prevalent, Letup aims to provide a platform for employees to engage with their colleagues beyond work hours and collaborate more effectively. With features like calendar syncing and event creation, Letup offers a solution to the problem of isolation and a lack of connection among employees.
Remote work presents unique challenges, including a lack of connection and communication among remote employees. Buffer's survey found that 20% of remote workers struggle with loneliness and 74% experience communication and collaboration issues, while Owl Labs found that remote employees are twice as likely to feel misunderstood by colleagues.
These challenges can negatively impact productivity and organizational culture, highlighting the need for solutions that address the problem of isolation and a lack of connection among remote workers.
An app designed to help remote employees build a sense of community within their company by facilitating connections and interactions beyond work hours. By syncing with work calendars and allowing users to create and attend events, Letup helps employees find and connect with colleagues who share their interests and work schedules. This can help foster stronger relationships and improve collaboration and productivity within organizations, even in a remote work setting.
As a remote worker in my mid-twenties, I've experienced the challenge of feeling disconnected from colleagues and company culture. This issue is particularly prevalent among workers in my age group, where building connections and networking is crucial for career growth. After conducting research and speaking with other remote workers, I realized that many others face the same problem.
Through the process of conducting user interviews with a carefully selected group of 5 participants, all of whom are between the ages of 24 to 30 and working from home full-time in British Columbia, I was able to gain valuable insights into their experiences and challenges as remote workers.
Michael Smith is a 28-year-old marketing executive who has been working for a mid-sized company for the past 3 years. He enjoys collaborating with her colleagues and building relationships with them. He believes that socializing with colleagues helps her learn from their experiences and grow professionally.
PAIN POINTS
Difficulty socializing with colleagues who are introverted or reserved.
Working with colleagues who don't communicate well or don't prioritize building relationships.
MOTIVATIONS
Building a strong network of colleagues and mentors to gain insights into different industries.
Developing a healthy work-life balance by socializing with her colleagues and participating in office events.
Sarah is a 40-year-old senior manager who has been working for a large corporation for the past 15 years. She believes that building strong relationships with her team is essential for their success and the success of the company. She enjoys mentoring and coaching her employees and helping them achieve their goals.
PAIN POINTS
Dealing with conflicts or misunderstandings between team members.
Managing remote teams or employees who work from home and having to find ways to keep them connected.
MOTIVATIONS
Building a high-performing team that collaborates effectively and supports each other.
Creating a positive work environment that encourages open communication and trust.
After testing various options, I selected the name "Letup" for my app, as it aligns with the goal of providing relief from work-related stress by encouraging users to slow down, pause and connect with colleagues outside of work hours.
To complement the name, I experimented with different fonts and styles to create a wordmark that resembles a house, symbolizing remote work. Through this process, I was able to develop a consistent visual identity for the brand and establish a recognizable icon that users can easily associate with the app.
In choosing the visual identity for Letup, I wanted to create a design that was modern, clean, and professional. The primary color of #FAFAFA was chosen for its simplicity and ability to provide a neutral backdrop that allows other design elements to stand out. The darker blue color of #445597 was selected because it provides a strong contrast and complements the lighter shade of #FAFAFA.
For typography, I chose the Nunito font family from the Sans Serif category. This font family was selected because it is clean, modern, and easy to read, which is essential for an app designed for professional use. It also has a good balance between thick and thin strokes, making it legible in various sizes and weights.
In selecting the colors for Letup's visual identity, I made sure to consider accessibility guidelines to ensure that the app is inclusive for all users. Specifically, I ensured that the colors chosen meet the WCAG 2.1 AA guidelines, which provide standards for making digital content accessible to people with disabilities. This ensures that Letup's interface is easy to use for all individuals, regardless of any visual impairments they may have.
Designing a visual identity for my brand in the prototype turned out to be quite the adventure! Balancing the right colors, establishing an accessible type hierarchy, and creating a unique identity took a lot of experimentation and testing.
After numerous rounds of feedback, I finally arrived at a final UI prototype that I was thrilled with!
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